Most important steps
Early childhood
January 1989
I was born in Palermo and I grew up as a greedy reader. I used to read a wide range of magazines like Mickey Mouse comics or grandpa’s Quattroruote (an automotive magazine), including mum’s current affairs magazines.
July 1996
Since I wasn’t a good soccer player, I grew up drawing and writing.
Theatrical workshops
August 2003
My first experience in a theatrical workshop in London…
January 2009
…that goes on in the school years until my first roles in small professional troupes in 2009. That’s how I learnt team working!
From the texts to the social media
March 2010
My first internship as a copywriter. I was really glad to see part of my first works posted around in Palermo or in local magazines and I was lucky enough to work with important Sicilian clients such as Palazzolo pastry shop.
March 2011
I graduated in Advertising Techniques at the University of Palermo.
October 2011
I moved to start studying at the “Carlo Bo” University of Urbino.
January 2012
At the beginning of the year I took part in the editorial teams of Ninja Marketing and StudentiFuori. In this way, I wrote both the news about wearable tech I found on the web and the tips for off-site students like I was in that year.
May 2012
I took part in the Google Online Marketing Challenge, my first experience related to online advertising.
June 2012
Meanwhile I was approaching the data-driven advertising campaigns, I didn’t quit following cultural events and I joined the Young Jury of the Pesaro Film Festival.
My work and university goals
February 2013
I moved my house for the second time to join Teddy Group in Rimini, one of the biggest low cost fashion houses in Italy.
February 2014
I graduated with 110 cum laude at the “Carlo Bo” University of Urbino presenting my dissertation “Social Media Empowerment: user engagement as a reference point for the brand’s web ranking and indexing”
July 2015
My journey through Emilia-Romagna lead me to Max Mara, one of the brands that keeps writing Italian fashion history.
November 2015
At the end of the year I received the 2015 Studente Capolavoro prize, assigned by the University of Urbino to the ex alumni for their career goals after the degree.
February 2018
On the 4th, the same day of the Facebook anniversary, I accomplished my first five years of career.
My skills
These are my main skills, continously updated
My career in numbers
A good social media manager should be able to sum up a message through engaging pictures and smart captions. I can also provide you some numbers.
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All the sales I generated directly from Facebook and Instagram until September 2018
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The posts I wrote between 2011 and 2017
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The highest number of people I coordinated in a Social Media Team.
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My years of experience in communication
They no need introduction
These are the companies I have been working with so far.
